Tomorrow, May 30th, The Federal Trade Commission (FTC) will host a day-long public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. “In Short – Advertising & Privacy Disclosures in a Digital World” will address disclosure challenges that have emerged since the FTC first issued its online advertising disclosure guidance, "Dot Com Disclosures," 12 years ago. The workshop will include discussions on making clear and conspicuous disclosures in social media and mobile marketing, and will also address mobile privacy disclosures and how they can be short, effective, and accessible to consumers on small screens.
Professor Lorrie Faith Cranor will participate in the panel on Mobile Privacy Disclosures. Dr. Cranor has played a key role in building the usable privacy and security research community. She co-edited the seminal book Security and Usability (O'Reilly 2005), and founded the Symposium on Usable Privacy and Security (SOUPS). She has authored over 80 research papers on online privacy, phishing and semantic attacks, spam, electronic voting, anonymous publishing, usable access control, and other topics. In 2003 she was named one of the top 100 innovators 35 or younger by Technology Review magazine. Dr. Cranor is the Director of CyLab Usable Privacy and Security Laboratory and Associate Professor of Computer Science and of Engineering and Public Policy at Carnegie Mellon University.
The workshop discussion will be used by Commission staff to update the Dot Com Disclosures guidance so that it better illustrates how businesses can provide clear and conspicuous disclosures in the current online and mobile world.
The workshop will be from 8:30 am to 5:00 pm, at the FTC Conference Center in Washington, DC. It is free and open to the public. The event will be webcast live. To join the webcast, go to the workshop page on May 30th for the link to the webcast.