Nov. 8, 2006, FTC Tech-ade workshop, Washington, DC
This paper looks at how consumers respond to privacy policies online.
The FTC should set out basic ground rules for privacy to avoid consumer confusion and prevent bad actors from taking advantage of consumers.
Because sites use legalese consumers find it confusing to shop for a site that protects their privacy best. Short notices are more likely to be read and help sites compete to provide better privacy.
The FTC should consult experts on human-computer interaction and psychology to identify how technology can help or hinder consumers from making informed choices about privacy.
The FTC should set out a benchmark to measure the success of self-regulation.